About the Product

Miami Beach Energy Drink is a fizzy alcohol-free energy drink based on taurine and caffeine, composed of natural ingredients. The secret of it's formulation, perfected by a Swiss food-processing chemical engineer, is based on respect for natural ingredients to ensure an unrivalled flavour compared with the other energy drinks on the market. It is now sold in 25cl food-grade aluminium cans that comply with environmental standards, and is packaged in 24-can packs and in 1L pet bottle…… Miami Beach Energy Drink is pale honey in colour, and stands out from it's competitors with it's tangy, sweet and fruity taste. The numerous tastings organised at it's launch in French-s peaking Switzerland were unanimously acclaimed by the public, who in general found it tastier than other drinks of this type.

Miami Beach Energy Drink

bottle PET 1liter

 

Mountain View

 

Mountain View

 

 

Miami Beach Energy Drink

Can of 0.25l

 

Mountain View

 

Mountain View

 

 

 

“Miami Beach Energy Drink stands out from its competitors with its tangy, sweet and fruity taste."

It contains the following in gredients: water, sugar, dextrose, acidifier: citric acid, carbonic acid, acidity corrector: sodium citrate, taurine (400mg/100ml), glucuro nolactone (240mg/100ml), caffeine (32mg/100ml), flavourings, colourings: E150c and E101, inositol, nicotinamide, pantothe nate, vitamin B6, vitamin B12. Nutritional value per 100 ml: energy value: 200kJ (47 kcal), protein: <0.5g, carbohydrates: 11.2g, including sugars: 11.2g, lipids <0.5g, including saturated <0.1g, fibre <0.1g, sodium <0.1g, vitamins: niacin: 8mg/44% RDA, pantothenic acid: 2mg/33% RDA, vitamin B6: 2mg/100 RDA, vitamin B12: 2ug/200% RDA. Physiological role: taurine is naturally present in the human body, and is synthesised by it. More generally, it is also synthesised by the bodies of numerous other animals. Taurine has been identified as being a neurotransmitter.

"Taurine is naturally present in the human body”

It also plays a part in cardiac and muscular functions, particularly in boosting the contractility of the heart. In addition, it has a detoxifying effect during intense physical effort, and reduces the effect of the toxins produced during the metabolism of energy sources (sugars and fats). It is also involved in the carbohydrate digestion mechanism, as it is present in the structure of bile acids (taurocheno-deoxycholate and taurocholic acids). These acids are the precursors of bile salts, whose purpose is to emulsify alimentary lipids (one of which is cholesterol), transforming them into mice lleswhen they reach the duodenum. Use as a food additive: taurine is added to certain energy drinks. It is also found in small quant it is in most recomposed infant milks (lactose-free) for nursing children. Most artifi ialmilks are enriched with taurine, and breast milk contains 4.2 mg of taurine per 100 ml, while cow's milk only contains 2.40 mg. To date, no reliable study has confirmed or invalidated the beneficial effects of supplementary taurine in food or drink, or the harmful effect or possible consequences (for example, on the nervous system) of the absorption of taurine in massive quantities. Scientific opinion: following a request from the European Commission, the EFSA scientific group published a press release expressing a scientific opinion on two ingredients: taurine and D- glucurono-gamma-lactone, both used in a number of energy drinks. The EFSA scientific group examining food additives and nutrient sources added to foodstuffs (ANS panel) concluded that exposure to taurine through the regular consumption of energy drinks should not raise any concerns in terms of safety. Furthermore, on the basis of new information from studies carried out on humans, the group considered it very unlikely that there were any accumulated interactions between taurine and caffeine that would have a diuretic effect (in other words, loss of water and sodium from the body). Common sense precautions are as follows: the consumption of taurine is not recommended for children, pregnant women or people with liver and/or kidney diseases. In addition, people with heart or blood pressure problems should not consume more than two cans of drinks containing taurine per week. Consuming alcohol, medicines or drugs with taurine could present risks, as it accelerates the absorption of these substances by the body. According to the AFSSA, the consumption of two cans per day provides quantities of taurine and glucuronolactone around ten times greater (2,000mg) and one thous and time sgreater (1,200mg) respectively than the daily quant it's provided by food (which rarely exceeds 180 mg per day for taurine (Laidlawetal.,1990) and 1 to 2 mg per day for glucuronolactone).

THE BRAND

Produced in the heart of Europe, in Germany, chosen for it's experience and skill in industrial beverage production, “Miami Beach Energy Drink” was initially marketed in a neighbouring country, the homeland of it's inventor, Switzerland. Starting in the Zurich region, it gradually spread to French-speaking Switzerland and more recently to other European countries, including Germany and France.